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Blueprint Skateboards
Blueprint Skateboards USA
For press enquires or anything related to the contents of this website, both images and text, please e-mail - HERE.
Blueprint Skateboards, Explore Clothing and Belong are wholly owned subsidiaries of Faze 7 Alternative Stuff LTD
Trade Information
International distribution by country:
USA - OVERBOARD:
USA - MI7 DIST:
USA - VK Skate:
USA - RAX:
ITALY -
AUSTRALIA -
IRROM -
BELGUIM -
BULGARIA -
CANADA (EAST & WEST) -
CZECK REPUBLIC -
FINLAND -
FRANCE -
GERMANY -
GREECE -
HUNGARY & ROMANIA -
JAPAN -
KOREA -
LATVIA & ESTONIA -
NETHERLANDS -
NORWAY -
POLAND -
PORTUGAL -
PUERTO RICO -
RUSSIA -
SPAIN -
SWEDEN -
SWITZERLAND -
ALL OTHER EURO COUNTRIES: DIRECT SHIPPING FROM BLUEPRINT IN LONDON: TEL: 0044 17 87 26 9900 FAX: 0044 17 87 26 9888 : EMAIL ABOUT BLUEPRINT Blueprint Skateboards was created in 1995 by Faze 7 Distribution as the first British skateboard company set up to perpetuate British Skateboarding. It was at a time in the industry when US skate companies dominated the market, and the idea of a British based skateboard company with home grown professionals was unheard of and many thought such a company would not succeed. But starting small with a simple and straightforward plan has seen Blueprint steadily grow to its current position amongst the forefront of European companies. Faze 7 Distribution had been distributing USA quality skateboard brands in the U.K since 1985 including H Street, Blind, World Industries, Plan B and many other top USA skateboard companies. In 1995 Joe Burlo, CEO of Faze 7 felt that skateboarding was seeing a downturn in the U.K. and decided to set up a British skateboard company to help arrest the decline in British skating. This was not only to give British skaters an identity of their own but so skateboarding could flourish in the UK and safeguard it's future.
At this time, success in skateboarding was perceived as having to be a company wholly based in Southern California. It was thought to be highly improbable for a skateboard company to succeed if it was not based in California, and practically impossible if it was based outside the USA. So for a British born skateboarder, the only option was to move to the USA and attempt to make it as a professional over there. This was, and still is; very hard and only a few British skaters have made it. We thought this was harsh for a British skateboarder, so Blueprint's intention was to create a company, which would be on a level playing field with one based in the USA. Therefore giving a home to some amazing talent which otherwise may have gone to waste. Although Blueprint skateboards is wholly owned by Faze 7, it is totally independent with it's own dedicated in house Art and creativity department. Simon Burlo runs International sales and marketing, Dan Magee creates and oversees Art direction, Joe Burlo oversees production and Neil Chester takes care of team management, filming and promotional duties. The Blueprint team also has a say in all team related matters and together we make the decisions which we feel best suite the company. We view the main qualification, which we all possess is the love of our work and total dedication to skateboarding and Blueprint. This dedication shows through in the ethos of the company and it is our aim to propel this love and desire onto the customer when they buy Blueprint product. This is why Blueprint product sells through over and over again and is seen by many as the leading, best selling skateboard company in the U.K. British skate shop owners are really pleased with Blueprint for what it has done for the British skate industry.
Blueprint hardware such as decks and wheels is sourced and manufactured in the USA, mainly in Southern California. This is where most of the best skateboard hardware is and has been manufactured for the past 20 years. These factories manufacture for most of the top USA skateboard companies. Blueprint only uses the best genuine Canadian hard rock maple for decks and the best chemicals and formula for wheels. Tempting as it may, as it has been for many people in the industry, we have not switched deck manufacturing to China. Being a privately owned company we still have 100% control over suppliers and quality of raw materials and maintain manufacturing in the USA so that Blueprint consumers always expect the same consistent high quality materials when they buy a Blueprint deck. You may fool some of the consumers, some of the time but never all of them all of the time. The Blueprint line consists of 35 Skateboard decks mostly pro models, 20 pro model wheels, mounting hardware, accessories and soft goods comprising mainly of a range of 20 tees, 12 hooded sweats, low profile five panel and mesh caps, wallets and genuine skate jeans. All clothing styles are meticulously researched before going into production. As any skater will acknowledge, contrary to their appearance, skaters are some of the most fussy and fastidious people to sell to, sometimes spending hours looking for a single cap with the right fit, colour and logo. Recent innovations in skateboard deck technology have seen Blueprint increase its choice to the customer by offering Convexture construction on selected pro models alongside Team and Pro edition decks. Blueprint's aim is to cater for every type of skateboarder and provide a product range that will suit all types of skateboarder.
Marketing is a very delicately balanced combination of magazine advertising, pro and amateur skater sponsorship, skate demos and tours, skate contests, videos and a our website. All of these media formats have a continuous seamless message for all to see the feeling of fellowship and belonging to Blueprint. As the European skateboard industry continues to grow, Blueprint is right at the forefront and now sits alongside successful American skateboard companies in equal desire, if not more so. Gone are the days when European board companies sat at the bottom of skate shop racks. It has grown so much that they are currently out selling US based product by quite a margin. European skateboard products offer another choice to the ever-discerning skateboarder who might be looking for something different. It will also help to maintain the longevity of the sport by offering a sense of pride as the skaters whose pro model sits on the shelf might live in the same city and not across the Atlantic. |
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